July 07, 2017 / Category: Business
As the NIKE slogan goes “Just Do It”
There is an investment strategy called Dollar-Cost- Averaging. This Investment strategy suggests buying a fixed dollar amount of investment at a scheduled date regardless of the share price, and doing it continuously.
The same strategy should be used when making prospecting calls. Choose a day of the week, a specific time of the day, block that time (1 to 2 hours) and just to make prospecting calls.
If you make 40 calls per day, for five days, that’s 200 calls per week. If you call for 48 weeks in the year, you will have made 9,600 calls per year. Assuming that you closing ratio is 2% (which happens to be a very conservative number), you will have earned 192 more clients per year.
You may not start with 40 calls per day; you may only make 20 calls per day, but at least you started. As the days become weeks, and weeks become months you become more skilled and comfortable on the phone, and your appointment settings will increase as well as your closing ratio.
If you are too busy, unable, or unwilling, to prospect daily we can help you achieve these numbers by working with you on letter / email campaigns and follow-up with phone calls. We have the calling experience, and comfort level on the phone. We are here to help you become successful.
If we can assist in any way, do reach out – we are always here. We look forward to speaking with you on how we can help you make your business grow!