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Determine your Target Market

July 07, 2017 / Category: Business, Target Market

“Jack of All Trade Master of None”

As an entrepreneur or small business you must determine your target audience. Once you come up with a product or service, not everybody is going to want it.

First: Define what benefits your products or services will bring to a target audience. Obviously, selling winter apparel in Florida is a sure recipe for disaster. Selling boat insurance to Floridians would provide more benefit.

Second: How your products or services bring value?, how do they help your target audience resolve their problems and challenges?. Keep your focus on the customer needs, rather than on being successful. In finance it’s called Fiduciary Responsibility, the customer benefits comes first.

Third: LISTEN, it means: be SILENT. Listen to what your client has to say, and keep detailed notes. You want to be able to go back to your client with no misunderstanding, and knowing that his needs are well understood.

Fourth: How do you compare yourself to your competition?. What make you stand out?. Every client perceives value differently. Find out what values your client are looking for. Some clients frequent face to face meetings, while others prefer electronic communications. Some clients value civic involvement, while others value social events.

Five: Turn the IMPOSSIBLE into I AM POSSIBLE. Always look into making it happen for the clients. Clients count on you to lower their expenses, increase their Return on Investment (ROI), and increase their income. Be a source of innovations energy to your clients. Don’t be scare to come up with suggestions, even of the cuff. It may work.

If we can assist in any way, do reach out – we are always here. We look forward to speaking with you on how we can help you make your business grow!

 

KailyConnect.com

 

When Should I Make Calls?

July 07, 2017 / Category: Business

As the NIKE slogan goes “Just Do It”

There is an investment strategy called Dollar-Cost- Averaging. This Investment strategy suggests buying a fixed dollar amount of investment at a scheduled date regardless of the share price, and doing it continuously.

The same strategy should be used when making prospecting calls. Choose a day of the week, a specific time of the day, block that time (1 to 2 hours) and just to make prospecting calls.

If you make 40 calls per day, for five days, that’s 200 calls per week. If you call for 48 weeks in the year, you will have made 9,600 calls per year. Assuming that you closing ratio is 2% (which happens to be a very conservative number), you will have earned 192 more clients per year.

You may not start with 40 calls per day; you may only make 20 calls per day, but at least you started. As the days become weeks, and weeks become months you become more skilled and comfortable on the phone, and your appointment settings will increase as well as your closing ratio.

If you are too busy, unable, or unwilling, to prospect daily we can help you achieve these numbers by working with you on letter / email campaigns and follow-up with phone calls. We have the calling experience, and comfort level on the phone. We are here to help you become successful.

If we can assist in any way, do reach out – we are always here. We look forward to speaking with you on how we can help you make your business grow!

KailyConnect.com

 

Keeping your Prospects Pipeline Full

June 30, 2017 / Category: Business, Target Market

Successful people keep their prospecting pipelines continuously and constantly full. Once you stop prospecting, your volume of appointments will begin to decrease with time. Once you are out of prospects or people to meet, which will take Between 2 to 4 months until you will notice your pipeline to be critically low or empty. Your income will have dwindled, you’ll become desperate. This will show in your voice, behavior, and attitude. You will become irritated, blame others, be frustrated, and create unreasonable expectations for yourself and others.

DON’T DESPARE

We can help you!

  1. Recognized the issue
  2. Get back into prospecting (like horseback riding, if you fall from the horse, you must getback on the saddle immediately).
  3. Recommit yourself to prospecting, block of time every day to call, set up letters and emails campaigns, with a follow-up date to call those people back.

There is no secret, no magic bullet, no “easy button”, being persistent and prospecting daily is what will get you more appointments.

If you are too busy, unable, or unwilling, to prospect daily we can help you fill your pipeline by working with you on letter and email campaigns and follow-up with phone calls. We have the calling experience, and comfort level on the phone. We are here to help you become successful.

We are a local marketing company located in Pompano Beach. We are dedicated to your success. You succeed we succeed, that is straightforward and very simple. We only work in Broward, Dade and Palm Beach counties. We work with large institutions, medium size businesses, and small companies. We also work with non-profit organizations, and civic institutions. We look forward to speaking with you on how we can help you make your business grow!

KailyConnect.com

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